Nudging citizens to use public transport through Gakyid Ride App

Phuntsho Wangdi, the brain behind the city bus app
Enumerators interviewing city bus users on the app

Prototyping with the users

  1. GPS: Broadcasting location to commuters for the control version and
  2. Community crowdsourcing option: Feature where commuters can share location of their phones and consequently of the bus with others. There is a concept of gamification within the variation version.
  3. Third variation includes both GPS and crowdsourcing features.

Key learnings from the prototype:

What Next: Scaling of Gakyid App

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